Profit & Margins
100%
of your real costs accounted for
5 min
from install to first profit number
€0
to start — free plan, no credit card
WHY WE BUILT THIS
True means true.
Most profit tools show you numbers. TrueMargin shows you the right numbers — after every fee, every refund, every cost you actually paid. No estimates. No guesses. Just the truth.
And we think running an e-commerce business should feel good. Not exhausting. Merchants who use TrueMargin save at least 30 hours a month — hours they used to spend toggling between apps, copying numbers, and clicking through dashboards that never quite answered the question.
Less juggling. Less clicking. More clarity. And maybe — just maybe — a little more fun.
The real problem
The average Shopify merchant juggles 6+ tools
Shopify
Meta Ads
Google Ads
TikTok
YouTube
Klarna
PayPal
ExcelWe know running a Shopify store is a lot.
Shopify is great at what it does. But profit clarity lives somewhere between your store, your ad accounts, your payment fees, and Excel spreadsheets.
The numbers are all there. They just never talked to each other.
Most merchants piece it together manually. A tab here, a CSV there, a formula that breaks when you add a new product.
Every answer you need already exists somewhere. TrueMargin puts them in one place.
?
Which products are actually killing your margin?
?
Are your ads making money or burning it?
?
How much are refunds really costing you?
?
Which customers are worth fighting for?
What changes
One dashboard. Every answer.
Profit clarity
Know exactly what you're making — on every single order.
Ad spend clarity
See if your ads work — after all costs are deducted.
Refund control
Stop letting silent refunds eat your margin month after month.
Customer value
Know which customers are worth your time, your ads, your effort.
No spreadsheets. No setup headaches.
01
Install
One click from the Shopify App Store.
02
Add your costs
Variant-level COGS in minutes.
03
Import fees
Drop in your Shopify Payments export.
04
See the truth
Real net profit, in real time.
Works with
ShopifyShopify PaymentsMeta Ads
From the blog
Insights for Shopify merchants who want real numbers.
Less guessing. More clarity. More rest.
Free to install · No credit card required