BUILT FOR SHOPIFY MERCHANTS WHO RUN ON REAL NUMBERS

Your store looks busy.
But is it actually making money?

TrueMargin reads every fee, refund and ad euro and hands you one number that's actually true. Revenue is a vanity metric. Margin is the truth — and it's where you should be living.

See how it worksfree plan · no card · 5 min setup

REAL PROFIT · NO GUESSINGJOIN THE MARGINAFTER EVERY FEE, REFUND & AD EURO★REAL PROFIT · NO GUESSINGJOIN THE MARGINAFTER EVERY FEE, REFUND & AD EURO★

30h

reclaimed every month — no more app-hopping at midnight

6+ → 1

tools, ad accounts and spreadsheets collapsed into one view

100%

of your real costs counted — fees, refunds, COGS, every euro

€0

to start. free plan, no credit card, cancel the chaos anytime

/ WHY WE BUILT THIS

True means
true.

No estimates.
No “around about.”
The actual number.

Most profit tools show you numbers. TrueMargin shows you the right numbers — after every fee, every refund, every cost you actually paid.

Running e-commerce shouldn't feel like a second job at 1 a.m. Merchants on TrueMargin win back at least 30 hours a month — hours they used to lose toggling tabs, copying figures and clicking through dashboards that never quite answered the question. Less juggling. Less clicking. More clarity. And maybe — finally — a little more rest.

/ THE REAL PROBLEM

The average Shopify merchant juggles 6+ tools to answer one question.

The numbers are all there — in your store, your ad accounts, your payment fees, your spreadsheets. They just never talked to each other. Until now.

Shopify

Meta Ads

Google Ads

TikTok

Klarna

PayPal

Excel

= truemargin

?Which products are quietly killing your margin?

?Are your ads making money — or burning it?

?How much are refunds really costing you?

?Which customers are actually worth fighting for?

/ ONE DASHBOARD. EVERY ANSWER.

01 / 04

Profit clarity

Know exactly what you keep — on every single order. Revenue minus every fee, refund and cost, in real time.

live net profit, per order

02 / 04

Ad spend clarity

See if a channel actually makes money after all costs are deducted. POAS, not vanity ROAS.

profit-on-ad-spend

03 / 04

Refund control

Stop silent refunds from eating your margin month after month. Spot the leak before it drains the quarter.

catch the silent leak

04 / 04

Customer value

Know which customers are worth your time, your ads and your effort — ranked by true lifetime margin.

real LTV, ranked

NET PROFIT · LAST 30 DAYS

€ 41,280

▲ 12.4% vs previous period

Revenue €98.4k− Costs €57.1k

Meta Ads

2.8×

POAS · profitable

Google Ads

1.9×

POAS · profitable

TikTok

0.7×

POAS · losing money

YouTube

1.1×

POAS · break-even

SILENT MARGIN LEAK · REFUNDS

− € 3,910/mo

Wrong size — Apparel− €1,640

Late delivery refunds− €1,210

Quality complaints− €1,060

Repeat buyers · 3+ orders

€312

Newsletter subscribers

€188

One-time discount hunters

€34

/ NO SPREADSHEETS. NO SETUP HEADACHES.

From install to the truth in under five minutes.

Install

One click from the Shopify App Store. No code, no developer.

Add your costs

Variant-level COGS in minutes — paste, import or sync.

Import fees

Drop in your Shopify Payments export and connect ad accounts.

See the truth

Real net profit, in real time. The number that actually matters.

WORKS WITH Shopify · Shopify Payments · Meta Ads · Google Ads

/ THE JOURNAL

Real numbers, for people who want real numbers.

[ PROFIT & MARGINS ]MAY 3, 2026

LESS GUESSING · MORE CLARITY · MORE REST

JOIN THE
MARGIN

Stop running your store on hope and half-numbers. Cross the line into the only metric that pays your rent — your true margin.

Free to install · No credit card required

True meanstrue.