truemargin
SIMPLE, HONEST PRICING

Start your free trial.
Upgrade when you grow.

Every plan includes all features, including the AI Profit Coach. Upgrade only when you need more orders or longer data history.

Starter

$9/mo

30-day free trial included

100 orders/month

Perfect for stores just getting started.

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Growth

$19/mo

30-day free trial included

500 orders/month

For growing brands ready to take profit seriously.

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MOST POPULAR

Pro

$29/mo

30-day free trial included

1.000 orders/month

For serious merchants who want the full picture.

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Scale

$39/mo

30-day free trial included

1.500+ orders/month

For high-volume stores that can't afford blind spots.

Priority support included

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Everything that's included

FEATUREStarterGrowthProScale
Real-time profit dashboard✓✓✓✓
AI Profit Coach — advice + 1-click fixes✓✓✓✓
Weekly AI coach digest (email)✓✓✓✓
P&L Report + What-If Simulator✓✓✓✓
Refund analytics (SAFE/WATCH/KILL)✓✓✓✓
COGS & shipping cost tracking✓✓✓✓
Customer insights & CLV✓✓✓✓
Marketing & Ads (POAS / ROAS)✓✓✓✓
Ad import — Meta (CSV)✓✓✓✓
Ad sync — Google, TikTok, YouTube (auto)—✓✓✓
Break-even ROAS per product✓✓✓✓
CSV export (P&L statement)✓✓✓✓
Expenses breakdown page✓✓✓✓
Data lookback1 year2 years5 yearsUnlimited
Orders per month1005001.0001.500+
Priority support———✓

All plans include a 30-day free trial. No credit card required. Cancel anytime from your Shopify admin.